Home Forums Main YANAP Discussion Forum Seth Says It's Not Necessarily Expertise

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    I am an avid fan of Seth Godin & read his daily blog.

    One of his posts from last week was applicable to photographers, writers and musicians as well.
    “When everyone has access to the same tools…then having a tool isn’t much of an advantage.

    The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn’t own. Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise. But most of all, I’m betting it’s your attitude.”

    (This post was also picked up by A Photo Editor)

    We are well past the industrial age and people do have access to tools (cheaper, better DSLRs). Could it be that some of us are clinging to very industrial age photography standards?


    Some tools are hardware.  Some tools are software.  Some tools are knowledge.   Perhaps realizing some of our tools, you can’t see or touch, is the first step.

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