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However, recently they have asked me to “just take a few pictures” here and there. I ended up taking many photos which they are using on their Facebook page and for their marketing. And I get no pay for these.
Haven’t read all the posts yet, but my first thought is that you seem to be in control of their web presence. If you didn’t already, make up a new set of the same photos, with your watermark tastefully in the corner of each, and repost them. Free advertising. If someone else contacts you about photos for their business, suggest a rate for the photos they use.
Several have said “Photography is a luxury item. If you can afford your rates, you are not charging enough.” Of course, this assumes you can shoot well enough to be considered a luxury item.