Reply To: So…is it even worth trying to start a biz these days??

[DebinMD]

You’re very welcome EMF.  The other thing to remember is there are all types of customers out there.  There are customers who think pork rinds, Pabst Blue Ribbon Beer (is that still around?) and possum is a grand dinner, and then there are others who prefer fine French cooking.  I live in a historical, tourist town and see just as many customers in the expensive restaurants around town as I do at McDonald’s during the tourist season.

My target market is completely different from the fauz togs market, so I’m not going to even worry about them since we aren’t competing for the same customers. Differentiate yourself as much as you can in advertising, customer service and every little aspect of your business.  That’s what I’m planning to do. And understanding  the business side of running a photography business will go a long way to becoming successful or not.

The first photography job I had was as an assistant in a photography studio for 4 years. I couldn’t have asked for better training because at the end of those 4 years I was running the studio and had learned everything about the business side of things.  Back then there were no degrees in photography, and this was the advice my college professor gave me if I wanted a career in photography.

Every community college offers courses on running your own business so that’s something you might want to look in to.

Debbie in MD.