Yes, he does have real models for his fashion shoots. That makes complete sense. However, he also shoots weddings and engagements. He is definitely in the business of making money and that seems to include from other photographers.
He has indeed announced several workshops, but I’ve noticed a lot of photographers (faux and not) doing that lately.
“hey, I’ve set this scene up perfectly the way I want it, now make great pictures. You have 20 minutes.” That doesn’t promote any kind of learning. People pay up to thousands of dollars ($1250 for this one) to learn things and they’re just left hanging at the end when they have the same exact terrible shots as everyone else with no real knowledge about what they were told they were going to learn upon signing up.
In case you can’t tell, I don’t agree with the workshop model.