Home Forums Let’s Talk Photography Pricing for Digital Files Reply To: Pricing for Digital Files


There is no right or wrong answer when it comes to pricing, CC summed the basics of pricing but there are many variables to consider.

In the end, if you are happy and made a decent profit and your client is happy, then you did okay.  $25 for a digital file may seem cheap, or not to some.  What some can sell for that price may be unheard of in other areas, it all depends on your localized market.

I am just curious, not that you have to answer, in what format were the digital files?  I was wondering if they are re-sized digital files for full resolution?  JPEG or RAW?

The reason I ask on the format of the digital files, is you may have inadvertently sold yourself out of future print sales if you offered her full-resolution digital files.  I know full well, that some of my clients take the digital files and print them up locally, so I make sure that my sitting fee at least covers my time for  the shoot which for me ranges from $250 – $600.  (i know it’s a broad range, but it depends on the circumstance and time).  The digital files I offer my clients are re-sized and are at 72 dpi from the typical 300 dpi.  The lower dpi allows them to share the photo (un-watermarked) on social media and email but is good for small prints but starts to degrade when enlarged too much.  Instead of photo protection, it is enlargement protection.

I have had some clients come back and tell me that when they tried to print a 8 x 10 from the digital files, that it doesn’t look that great, but when they bought the ones from me in the same size they were very noticeably much higher quality then what they had printed.  So in essence , it can be a self-marketing tool to showcase high quality prints over run-of-the-mill prints from places like Costco or Walmart.

Usually when I sell or provide files for magazines or print media they are very specific in the way they want the files.  First off, I never sell my PSD files.  I have sold the RAW files (pre-photoshopped) but for much more then the photoshopped files.  From my experience, magazines want their files to be 300dpi and with a cmyk profile (if they are for print) and they will typically state the size required let’s say 300 x 300 pixels, but that all depends on the pic they want and the format of the article.