Reply To: Need advice with my latest work

[reality check]

Your home slide show has random shots that don’t belong.  Levitation, seagull, a photo of a couple, yet you do not shoot couples, or at least this is what your portfolios and pricing suggests.

Babies have their own slide show, but later when looking at pricing, only newborns, and child’s mini sessions come up.  I think by changing your portfolio links to Family, Children, newborn, Senior, maternity.  You will have less confusion.  Also you need to add a family slide show.  Right now it feels that only children are in the family slide show, with one family pic thrown in.

You have too many multiples.  Same subjects repeated, same locations set ups repeated.  I see more of this problem in seniors and family/children. Clean this up because it looks as though you are just starting, and trying to portfolio build while charging as a pro.  This would be a huge red flag for me as a customer, because no where in your bio and/or pricing do you reveal you are just starting up, and only portfolio building.  As a photog your pricing and portfolio DO reveal that you are portfolio building and will eventually be raising your prices to make a profit.  If this is the case, why not let your clients and potential future clients in on that?  Always be honest in business when selling a professional service.

Put a little more thought into your pricing structure.
Do you offer only mini sessions for children? What does that mean?  Why can’t I get a “mini” session, it’s way cheaper?  Pricing is a little confusing.  I know what you mean, but a lay person would have a difficult time and still have a lot of questions. This could be a good thing that they need to contact you about pricing.  It’s a good way to sell yourself and your services to your clients.  This is why a lot of togs don’t list pricing on their websites, and require clients to contact them.  BUt you have chosen to post your prices because your prices are part of the sell, and a large part of why you are hired.  So your prices/packages need to be clear and concise, and easy to understand.  Otherwise you will be passed up by your market target that are shopping for price, and your client will move on to someone who’s prices and packages don’t confuse them, and it’s clear what the session will be like.

Your profile picture on your bio is a little scary, because I still don’t know you, even though you are offering to share yourself.  People who know you will understand, and not question it, but I’m pretty sure you are trying to target a larger audience and clientele, and you are turning these people off.  They don’t want to know the moment you became a photographer and why.  They want to know what you can do for them, how will they feel when they are with you?  what the session will be like, what you look like… but it all boils down to the finished product.  Right now your portfolio scares me a little bit, but I think if you clean up, organize, and make yourself think like a potential client, your web site will improve quite a bit