From a consumer standpoint, you are not a fauxtographer, I would hire you in a heartbeat. You seem thoughtful, connected to your subjects and willing to learn. I agree that your promotional materials seem to be run-of-the-mill, but some of us traditional mommy types are attracted to soft, comfortable, familiar fonts and the like. But the 3 panel cards and “Book a Session Now” are Walgreens level while your photos are Dillards/Macy’s/Bloomingdales level. It seems like you pay close attention to detail (spelling and grammar) but you don’t appear snobbish in your technical knowledge; some of us consumers get easily intimidated by photog-speak.
Thanks for putting yourself out there for feedback. I will be a fan of your work. Savannah’s freckles and lil man’s scowls are perfect to me.