Looking at their high priced packages, they are including an album and slip in proof books, which can be pretty costly if you get them through the pro places like Seldex or Nulab. I live in Melbourne too so I am familiar with album pricing in our neck of the woods.
That aside, their prices are way too high due to the serious amount of fauxtoggery afoot here, and I am curious to know how there can be so many amateurish mistakes for someone who has been in “business since 1998”. The first page alone on the baby portfolio has some really dodgy spot colouring going on.
Someone also needs to proof read their site, as there are loads of grammatical and spelling errors. What a find!