As usual, CC hit it right on the head.
Perception is reality. Marketing 101.
When the perceived value of the money requested for a service / product is equal to or LESS THAN the perceived value of the service / product, you will buy it. Which explains why some persons speak of obtaining “good value for the money” for a BMW yet others scoff at such a “waste of good money.” My dad always said One man’s trash is another’s treasure.