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#19167
EyeDocPhotog
Member

As usual, CC hit it right on the head.

Perception is reality. Marketing 101.

When the perceived value of the money requested for a service / product is equal to or LESS THAN the perceived value of the service / product, you will buy it. Which explains why some persons speak of  obtaining “good value for the money” for a BMW yet others scoff at such a “waste of good money.” My dad always said One man’s trash is another’s treasure.