Cameraclicker doesn’t take issue with it, neither do I, or emf. We are saying that a large part of the world might find it funny as hell, and/or be put off/confused by the name. I’m tempted to share with my friends across the pond, and ask them “there’s a product made for photographers called Looky Loo. What do you think it is?” And share all their feedback and giggles with you. I could be wrong, but don’t some Australians and NewZealanders use the term loo as well? Yes, I think I may just ask, out of my own curiosity.