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Cameraclicker doesn’t take issue with it, neither do I, or emf.  We are saying that a large part of the world might find it funny as hell, and/or be put off/confused by the name.  I’m tempted to share with my friends across the pond, and ask them “there’s a product made for photographers called Looky Loo.  What do you think it is?” And share all their feedback and giggles with you.  I could be wrong, but don’t some Australians and NewZealanders use the term loo as well?  Yes, I think I may just ask, out of my own curiosity.