Wow, that matthew guy was why this site was created. That was some utter rubbish in there. His pricing is silly as well, why does a 3½x5 cost the same as a 8×10? He has pricing options for both 13×19 and 19×13 but at least they are the same.
The winner for me is the shot where he is showing off the studio and you can see the back of the DSLR (which looks like an entry-mid level sony) and there is a big red A which I can only assume is auto.
Matthew, if you are reading this, step away from that photoshop. If you can’t even paste an image on a background and keep aspect ratios the same something must be going really wrong.