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Exactly JC,

I think family portrait/event togs need to remember they are selling a service, not their “artistic vision”.  Not that artistry isn’t involved , but…. Eh you know what I mean.  It’s just a different standard than “art” for the sake of art.  For one art it almost always paid for after the artist creates it, even when commissioned the artist will only receive pay to cover costs and then only make their commission after it is accepted, where as family/event photography is paid for before the service is provided.  It’s just less subjective and judged more on merit, skill, consistency, predictability, and reliability, rather than entirely on artistic merit, and personal taste and opinion like art is.