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Obvious spelling and grammar errors bug me too!
I suppose it is about knowing your customers. If the customer has poor language skills and can’t tell the difference between a poor photo and a good one, then almost any photographer will be fine, and price is a determining factor. If the customer can see the difference and has a healthy budget, price is less of a factor and the photographer’s work, photos, web page, printed material and personality, all become more important. As a practical matter, if you are hiring a photographer, the photos are the product. While we may laugh, or cringe, at bad grammar, customers may be completely satisfied if the photos are excellent.