Reply To: Does anything else matter besides a good portfolio?

[cameraclicker]

Obvious spelling and grammar errors bug me too!

I suppose it is about knowing your customers.  If the customer has poor language skills and can’t tell the difference between a poor photo and a good one, then almost any photographer will be fine, and price is a determining factor.   If the customer can see the difference and has a healthy budget, price is less of a factor and the photographer’s work, photos, web page, printed material and personality, all become more important.  As a practical matter, if you are hiring a photographer, the photos are the product.  While we may laugh, or cringe, at bad grammar, customers may be completely satisfied if the photos are excellent.