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Yupp, and that is where the value added would come from for me.
The higher MP would allow me to offer 60 inch prints in addition to 48 inchers. 60 inch prints don’t sell all that often but they are 1.5 times larger (surface area) so I would offer them at $150 more than a 48 inch print. So, to justify a 5DMKIII on MP alone I would need to sell 20 sixty inch prints. The number would be more like ten or twelve to justify a 6D. But, I am not even sure I have sold 20 at 48 inches yet so it would take a while to pay for itself based strictly on increased MP.
ISO/Noise benefits might be a bigger factor, but I shoot 95% of my stuff via a tripod/cable release/mirror lockup so faster shutter speeds are not really needed except to reduce noise. That benefit is a little harder to calculate how it would help pay for itself.
Or, I could get my private investigator license and buy a 1DX w a 300mmf2.8 and am pretty sure at the gazillion iso it has I could actually shoot cheating spouses through a cheap hotel wall on an over cast night with no streetlights in sight.